Nice to meet you!

Jarrett is a dynamic, data-driven and innovative Senior Global Marketing Executive specializing in Growth Marketing, Marketing Strategy, Digital Transformation, Branding, Demand Generation and Revenue Planning in Fortune 1000, startups, and mid-size companies. Jarrett has worked for or with some of the world’s top brands including The Coca-Cola Company, SAP, AT&T, Microsoft, GM, Honeywell, Humana, and Deutsche Telekom. With over $1B in career ARR results delivered to date, his expertise spans B2B, B2C, DTC and B2B2C. Jarrett's vertical industry experience includes Supply Chain & Logistics, SaaS and Software, Manufacturing, Financial Services, Technology, Telecommunications, CPG, Retail, Advertising & Media, Automotive, Pharmaceutical, Healthcare, Life Sciences, Transportation and more.

MY PHILOSOPHY

My initial interest in marketing started early on as I was always fascinated with the power of brand marketing and advertising having witnessed both firsthand in my childhood growing up with a 30 year sports journalist father covering all of the major events of the day. Fast-forward many years later and I realize now more than ever the impact that brands, properly positioned to drive positive change in the world, can do for the audiences they serve with proven results and transformation along the way.

As a marketer, I place emphasis on the intersection of a brand's promise and value and the needs of the customers it serves to deliver bottom line results for clients, consultancies and agencies throughout the globe. Marketing at its core will always be customer-centric and starts with the customer's end state in mind. My methodology and approach follows the latest current research and digital trends that engage and delight in fulfilling customer needs, elevating brands and delivering revenues.

SKILLS

DIGITAL TRANSFORMATION

BRAND BUILDING

DEMAND GENERATION

SOCIAL MEDIA MARKETING

E-COMMERCE MARKETING

DATA & ANALYTICS

MARKETING & SALES OPERATIONS

STRATEGIC MARKETING

TEAM LEADERSHIP

BUDGET MANAGEMENT / P&L

HIRING, TRAINING, COACHING & MENTORING

BUSINESS DEVELOPMENT

SALES & REVENUE PLANNING

DIGITAL MARKETING

GROWTH MARKETING

ADVERTISING

GO-TO-MARKET PLANS

Career Highlights

102

Strategic Marketing Plans

$1B+

Annual Recurring Revenues (ARR)

22

Brand Launches / Rebrands

8

Global Marketing Teams built, led

$300M

ABM Revenues

(Account Based Marketing)

Learning is a lifetime journey

EDUCATION & EXPERIENCE

Certifications

American Marketing Association

Marketing Boot Camp

Adobe Marketing Cloud

Adobe Marketing Channels

American Management Association

Education

Georgia Southern University

Bachelor's Science degree in Political Science / International Studies

Notable Experience

Honeywell International

Global Marketing, Branding, Demand Generation

Perficient Digital

Marketing Automation Practice

SAP

Global Digital Marketing

Interactive Marketing Solutions Group

Marketing Strategy, Digital Marketing, Demand Generation

Cingular - AT&T Wireless

E-commerce Marketing

The Coca Cola Company

Global Brand Marketing